Course Overview

In an incident or crisis situation your organisation will be faced with a high level of scrutiny from the industry, the government and the general public. The Media plays a key role in steering the opinion of these groups on how you as an organisation are performing in managing the event.

This highly-specialised 1 day media programme will ensure your organisation obtains a foundation of good media handling and management during an incident or crisis. Effectively managing the media will help minimise any reputation damage to your organisation and even enhance that reputation for the foreseeable future.

Who Should Attend?

- Media Handling Personnel

- Senior Management involved in response to an incident or crisis

- All personnel who may have direct or indirect involvement in managing an incident or  crisis

After Completion, You Will Be Able To:

- Know how the media think and operate in their pursuit of news

- Appreciate the advantages of maintaining an effective media response strategy during crisis

- Gain valuable techniques in speaking to media professionals and handling media interviews

- Understand the importance of prompt and accurate press statements

- Understand the importance of taking charge of your Press Conferences

- Recognise the influence, both positive and negative the media have on your organisations reputation

Topics Included:

- Understanding the importance of your reputation

- An overview of what the media is and how it operates

- How to use the news media to gain positive publicity for your organisation

- Real insights into the journalists’ way of thinking and operating in covering news

- How to handle press conferences and other media interviews skillfully and confidently

- How to prevent the media from turning situations into issues or controversies detrimental to your organisation

- Practical exercises under a variety of different scenarios including mock press interviews and “ambush” interviews with professional journalists

The course is designed to be interactive with numerous group discussion sessions to reinforce principles and concepts introduced during theory presentations. Journalists’ “tricks of the trade” and interview techniques will also be discussed.

Duration:

1 Day

For more information or course registration, please write to us at admin@certcg.com.